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Creative Sector Prioritization: Emphasize Creative Education, Eradicate Inequality in Arts Access, and Highlight the Regenerative Potential of the Creative Industry

Examining Two and a Half Decades of Creative Sector Policies, The Creativity Report Advocates for Augmenting Creative Education to Address the Inequality in Art Accessibility.

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Prioritizing creative education, addressing inequality in arts access, and emphasizing the...
Prioritizing creative education, addressing inequality in arts access, and emphasizing the regenerative potential of the creative sphere are key recommendations highlighted in the significant report produced by Landmark Creative Industries.

Creative Sector Prioritization: Emphasize Creative Education, Eradicate Inequality in Arts Access, and Highlight the Regenerative Potential of the Creative Industry

Today Is a Massive Day for the Creative Sphere!

April 27, 2023, witnessed the launch of an earth-shattering report — The State of Creativity — by the Creative PEC (Policy and Evidence Centre). This ground-breaking report, debuting at the BFI, Southbank, London, gathers over 400 attendees discussing the UK's future as a creative powerhouse. The event features a who's who of influential figures like Leonie Bell, V&A Dundee; Tracy Brabin, Mayor of West Yorkshire; Rehana Mughal, British Council; and Lord Neil Mendoza, Commissioner for Cultural Recovery and Renewal.

The report invites policymakers to prioritize creative education in schools while working to overcome unequal access to the arts. Emphasizing the regenerative power of the creative industries, it champions the United Kingdom's potential for absolute leadership in creative sectors.

Inevitably, this marks a £11 million investment from the Arts and Humanities Research Council (AHRC) for another five years of the Creative PEC, as it shifts to a North/South twin-hub model led by Newcastle University in collaboration with the Royal Society of the Arts (RSA).

Hasan Bakhshi, Creative PEC's Director, shares aspiring words:

West Yorkshire's Mayor, Tracy Brabin, also voices her support:

The report draws on insights from 24 creative industry intellectuals from seven UK universities and various creative sectors. It showcases priority areas for creative industries policy and research, juxtaposed with on-the-ground accounts by top creative professionals like Bradford Literature Festival's Syima Aslam, entrepreneur Tom Adeyoola, and the Royal Shakespeare Company's Sarah Ellis.

Executive Chair of Arts and Humanities Research Council, Professor Christopher Smith, points out:

You can download The State of Creativity: Policy - Research - Industry on the Creative PEC's official website.

Notes to editors:

  • The State of Creativity conference has reached its capacity; however, press passes are available. For more information, email [email protected].
  • The conference will be live-streamed starting at 9.30 am on April 27 from the following link: https://www.youtube.com/@TheCreativePEC.
  • The report's contributors are accessible for interviews.
  • Press contacts:
  • Alice Kent ([email protected], 07779029055; Monday-Wednesday)
  • Anna Zabow (07713 619077 / [email protected]; Thursday & Friday)

About the Creative PEC:

The Creative Industries Policy and Evidence Centre (Creative PEC) spearheads the growth of the UK's Creative Industries by producing independent and rigorous evidence and policy guidelines. Funded by the AHRC as part of the UK Government's Industrial Strategy, the Centre consists of a consortium of universities and one research consultancy from across the UK (Birmingham, Cardiff, Edinburgh, Glasgow, LSE, Manchester, Newcastle, Sussex, Ulster, and Work Advance). The Creative PEC collaborates with a diverse range of industry stakeholders, such as Creative UK. From June 2023, the Creative PEC will transition from Nesta to Newcastle University under the wing of the RSA. To know more, visit www.TheCreativePEC.com and @CreativePEC.

In the latest report, researchers from seven UK universities identify the key focus areas for creative industries policy and research, bolstered by accounts from top industry practitioners like Syima Aslam, Bradford Literature Festival; Tom Adeyoola, entrepreneur; and Sarah Ellis, Royal Shakespeare Company.

The creative sector has a massive responsibility in addressing pressing national and global issues, driving innovation and prosperity across society and the economy. With increased investment and evidence-based policymaking, the UK aims to sustain its leading position in the creative industries.

Sources:

[1] Creative Industries Sector Deal, 2018 (https://www.gov.uk/government/publications/creative-industries-sector-deal)[2] Industrial Strategy Council, Creative Industries Sector Deal (https://isc.uk/publications/creative-industries-sector-deal/)[3] DCMS, Creative Industries Strategy, 2018 (https://www.gov.uk/government/news/creative-industries-strategy-to-drive-growth-and-investment-in-uk-culture)[4] Arts and Humanities Research Council (AHRC), Creative Industries Policy and Evidence Centre (https://www.ahrc.ac.uk/research/projects/creative-industries-policy-and-evidence-centre/)[5] Nesta, Creative Industries Policy and Evidence Centre (https://www.nesta.org.uk/project/creative-industries-policy-and-evidence-centre/)

  1. The Creative PEC's report, The State of Creativity, proposes that policymakers prioritize creative education in schools to foster talent for the creative industries.
  2. The creative sectors, with their potential for absolute leadership, are vital for the United Kingdom's future as a creative powerhouse.
  3. The creative industries play a crucial role in addressing national and global challenges, driving innovation and prosperity across society and the economy.
  4. The Creative PEC's report outlines key focus areas for creative industries policy and research, supplemented by accounts from top industry professionals like Syima Aslam, Tom Adeyoola, and Sarah Ellis.
  5. The UK aims to maintain its leading position in the creative industries through increased investment and evidence-based policymaking.
  6. Researchers from seven UK universities have identified the critical areas for the creative industries policy and research in the latest report.
  7. The Creative PEC's mission for the next five years is to anchor policies across government in a robust evidence-based assessment of Creative Britain's requirements.
  8. Tracy Brabin, Mayor of West Yorkshire, emphasizes the need for strengthening knowledge and skills through training, providing opportunities for talented individuals in the creative industries.
  9. The creative industries are integral to major policies, but their substantial role in areas like immigration, education, and environmental crises isn't yet cemented, according to Hasan Bakhshi, Creative PEC's Director.
  10. The impact of the creative industries on personal and professional development is undeniable, as expressed by West Yorkshire's Mayor Tracy Brabin.
  11. The creative industries sector contributes thoughtfully to our understanding, ensuring continued success and addressing pressing national and global issues, as pointed out by Executive Chair of Arts and Humanities Research Council, Professor Christopher Smith.

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