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Digital Revolution in Creative Fields

Investigate the study: The Digital Creativity Skills Transformation. Delving into the rising need among employers for both digital and creative expertise.

Digital creativity revolution: Remodeling the digital landscape with innovative talents and...
Digital creativity revolution: Remodeling the digital landscape with innovative talents and techniques

Digital Revolution in Creative Fields

The report, "The Creative Digital Skills Revolution," published by the Creative Industries Policy and Evidence Centre and Nesta on October 24, 2019, sheds light on the rapidly evolving landscape of skills required in today's digital age. The comprehensive study, which can be found at

## The Intersection of Creativity and Technology

The report identifies 'createch' skills, a blend of creative and digital competencies, as the key to future success in the job market. These skills encompass a hybrid mix of traditional creative skills such as design thinking, storytelling, and user experience (UX), as well as modern digital skills like coding, data analytics, artificial intelligence, and machine learning.

The authors predict that createch skills will be in high demand across creative industries and broader sectors where digital transformation meets creative content or design, such as film, TV, gaming, advertising, publishing, music, augmented reality, virtual reality, and digital art. Examples of emerging tech roles include UX/UI designers, creative technologists, interactive designers, digital product designers, content strategists, data visualisation specialists, and many more.

## The Jobs of the Future

The report highlights several roles that are likely to require significant createch skills, combining both creative and technical abilities. These include creative technologists, UX/UI designers, game designers and developers, digital content producers, data visualization experts, AR/VR specialists, and more.

## Preparing for the Future

The report suggests that policymakers may need to break down silos between creative and digital subjects in schools, colleges, and universities to ensure a workforce fit for the future. Lifelong learning and adaptability are essential, as technology and creative practices continue to evolve.

However, the report does not necessarily represent the views of the Creative Industries Policy and Evidence Centre or its partner organizations. Furthermore, it does not specify the impact of the UK's departure from the EU on international trade in creative goods and services, nor does it suggest any specific policy changes to ensure a workforce fit for the future in relation to international, trade, and immigration.

For more detail on any specific skill or role, or to access the original paper, please let us know!

  1. Thereport, "The Creative Digital Skills Revolution," emphasizes the importance of 'createch' skills, a fusion of creative and digital competencies, for future success in the job market.
  2. These 'createch' skills encompass a hybrid mix of traditional creative skills like design thinking, storytelling, and user experience, as well as modern digital skills such as coding, data analytics, artificial intelligence, and machine learning.
  3. The report forecasts that createch skills will be in high demand across various industries where digital transformation meets creative content or design, such as film, TV, gaming, advertising, publishing, music, augmented reality, virtual reality, and digital art.
  4. To prepare for the future, the report recommends policymakers to dismantle silos between creative and digital subjects in schools, colleges, and universities, promoting lifelong learning and adaptability.
  5. The study identifies several roles that require significant createch skills, like creative technologists, UX/UI designers, game designers and developers, digital content producers, data visualization experts, AR/VR specialists, and more.
  6. Education-and-self-development in creative and technical fields will be crucial in the rapidly evolving landscape of skills required in today's digital age, as technology and creative practices continue to advance.

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