Family-Focused Star Roses: Cultivated with Integrity and Dedication
In the highlands of Ecuador, nestled amidst the breathtaking landscape, lies Star Roses - a rose farm distinguished by its deep legacy, family-first culture, and strong commitment to quality and sustainability.
Founded as a personal project in 2007 between Francisco Negrete, Ecuador's first hydrogeologist, and his son Diego, Star Roses has grown into a global powerhouse in the rose industry. Francisco spent years drilling wells and understanding the land, while Diego brought the vision to transform that knowledge into a blooming farm.
Star Roses' unique approach involves combining traditional family values with modern sustainable farming techniques. This fusion results in roses renowned worldwide for their quality. The farm's tight-knit environment prioritizes employee welfare and community ties, contributing to long-term sustainability both in ecology and social terms.
The Ecuadorian rose industry, including Star Roses, benefits from the country's unique high-altitude climate, which enhances the durability and vibrant colors of their roses, a key factor in their premium quality and sustainability credentials.
Sustainability is at the heart of Star Roses' operations. The farm implements circular practices, reduces chemical usage, and conserves water in its farming processes. Star Roses has certifications in sustainability, including Rainforest Alliance and Flor Ecuador, reflecting its commitment to environmentally friendly practices and respect for workers' well-being.
Star Roses is not just about growing roses; it's about creating fashion moments and telling seasonal stories. The farm has dipped into pop culture with their Barbie Star design and continues to grow with purpose, lead with care, and build something unique.
Looking ahead, Star Roses is introducing 30 new varieties in 2025, tailored to today's global floral designers. The farm is also planning global collaborations and focusing on marketing with storytelling and digital experiences.
In the post-harvest stage, Star Roses has a playground for tinted roses, boasting over 400 exclusive designs. The farm's focus on detail ensures that each rose stirs emotion and that post-harvest techniques are fine-tuned to preserve perfection.
Star Roses' CEO, Diego Negrete, and Marketing Director, Alejandra Jarrín, emphasize the farm's commitment to doing things differently and standing for something. They don't follow trends but create them, ensuring that Star Roses remains at the forefront of the rose industry.
President Francisco Negrete underscores their commitment to leaving the world and community better. Star Roses' legacy is rooted in Ecuador, and as it continues to grow and innovate, it carries with it the hopes and heritage of the country.
Sources: [1] [2] [5] (Available upon request)
- Star Roses, a renowned rose farm in Ecuador, combines traditional family values with sustainable farming techniques.
- The farm's roses, renowned for their quality, are an integral part of the global fashion-and-beauty and home-and-garden industries.
- The farm's sustainability efforts have earned it certifications from Rainforest Alliance and Flor Ecuador.
- In 2007, Star Roses was founded as a personal project by Francisco Negrete, Ecuador's first hydrogeologist, and his son Diego.
- By prioritizing employee welfare, community ties, and circular practices, Star Roses contributes to long-term sustainability in both ecology and social terms.
- Star Roses focuses on personal-growth, career-development, and education-and-self-development, offering opportunities for its employees to grow and learn.
- Star Roses plans to launch 30 new rose varieties in 2025, specifically designed for contemporary floral designers.
- The farm's dedication to quality and sustainability has resulted in an extensive collection of over 400 exclusive rose designs in its post-harvest stage.
