📚 Bookworms of Nizhny Novgorod: Unveiling the Statistics
Frequent Book Readers in Nizhny Novgorod Typically Spend Around 1100 Rubles Monthly on Books
A fascinating study by Avito reveals that a whopping seven out of ten locals of Nizhny Novgorod regularly indulge in reading or listening to books. Let's dive into the fascinating details!
Intriguingly, women read more than men, with 23% of respondents reading daily and 33% intermittently every week. Last year, no less than 17% of the survey participants have read between 11 and 20 books, and a staggering 27% have read more than 21 books. The average annual book tally for Nizhny Novgorod residents stands at a respectable 12 books.
Money makes the world go round, or so they say, and when it comes to books, it's no different. Here's the breakdown: 19% spend less than 500 rubles a month, 35% shell out between 500 and 1500 rubles, and 12% splurge between 1500 and 3000. Only 3% dig a bit deeper, spending more than 3000 on their collections. These figures include print books, e-books, and subscriptions to reading services. On average, Nizhny Novgorod readers part ways with approximately 1100 rubles per month on books.
So, where do they read the most? You guessed it—at home! 89% of the surveyed participants read at home. Travelers aren't left out either, with 18% reading while commuting, and 19% taking books on their trips.
Print books continue to rule the roost, with 41% of the respondents choosing the traditional medium over e-books (22%). Print versions are more popular among older generations (people over 65 and those aged 24 to 35) than e-books. Audiobooks are the preferred choice for 19%, and the same number of people embrace diverse reading formats.
Most print book enthusiasts (76%) keep their treasured collections for themselves, with 29% sharing their books with friends or relatives, 17% donating them to libraries, 5% selling the books online, and the same number participating in bookcrossing.
Detective and thriller genres reign supreme, with 53% of the readers hooked. Classic literature has a strong following, with 39% in its corner, while fantasy or science fiction appeals to 34%. Educational books keep 23% of readers engaged, while international bestsellers entertain 21%. Self-development books draw 8% of the readership.
The primary hook when choosing a book is interest in the topic or genre (72%), and the power of word-of-mouth recommendations by friends and family shouldn't be underestimated, with a 20% share. 11% start reading a book after its film adaptation is released. Book cover designs matter, remarkably more to the 18 to 24 age group (21%), and 8% take book blogger recommendations into account.
- In Nizhny Novgorod, a significant proportion of residents with an interest in education-and-self-development, sports, or lifestyle also enjoy reading, as the study suggests seven out of ten locals engage in books regularly.
- Despite varying expenses, the average monthly cost for books in Nizhny Novgorod is around 1100 rubles, with a major portion spent on traditional print books, e-books, and subscriptions to reading services.
- Novgorodians mostly consume their reading material at home, with a smaller percentage devouring books during their commute or while traveling.
- When it comes to reading formats, print books remain the most popular among the residents of Novgorod, slightly outnumbering e-books and audiobooks.
- When choosing a book, the majority of readers in Novgorod are influenced by their interest in the topic or genre, while word-of-mouth recommendations from friends or family also play a significant role in driving book selections, particularly within the detective and thriller genres.
