Guide on Creating Explainer Videos: Practical Tips and Case Studies
In the digital age, explainer videos have become a powerful tool for businesses to engage their audience, explain complex concepts, and boost brand awareness. With the help of AI-powered video platforms, creating professional-quality explainer videos has never been easier.
To begin, select a template on an AI-driven platform like Pictory, Adobe Express, or Clixie.ai. These platforms offer a variety of pre-designed templates, providing a ready-made structure and professional look, simplifying the creation process. Alternatively, you can start with a blank template to fully customize your video.
Organize your content clearly by breaking it down into digestible segments or mini-chapters. This enhances viewer understanding and retention. Use AI tools to speed up video production, such as automated editing, voice synthesis, or intelligent scene suggestions.
Personalize your video with your own branding by adding images, graphics, logos, and voiceovers. AI tools often include access to free stock videos, images, and royalty-free music that you can drag and drop into your video editor. Adjust colors, fonts, and layouts to align with your brand identity.
Once your video is complete, share it with stakeholders for feedback, then make final edits using the intuitive interfaces provided by the AI tool. Adobe Express, for example, allows feedback sharing via links for quick team collaboration.
Finally, download the video or publish it directly to social media, your website, or marketing channels.
Popular AI tools and template resources include Pictory, Adobe Express, Clixie.ai, Invideo AI, and more. Using these tools, you can create a professional-quality explainer video in under 30 minutes without experience in video editing.
To create highly engaging explainer videos, consider hiring professionals or skilled creators, focusing on highlighting the benefits, maintaining a consistent brand voice, keeping videos concise, and always including a clear call-to-action (CTA). Examples of successful explainer videos can be found across various industries, from Slack and McDonald's to Purina One and Doctoroo.
Explainer videos can be used for training, customer and employee onboarding, marketing, or sales purposes. They can also serve as sales enablement tools and as part of the customer onboarding process to increase retention and product knowledge.
In conclusion, using AI-powered platforms and following best practices can streamline the production of high-quality explainer videos, reducing cost and boosting content output without needing advanced editing skills. Whether you're a startup or a well-established business, explainer videos are an invaluable asset in your marketing arsenal.
- Utilize an AI-driven platform like Pictory, Adobe Express, or Clixie.ai for creating visually appealing and professional-quality presentation tools in the form of explainer videos.
- To keep viewers engaged, incorporate visual content that aligns with your brand's lifestyle and education-and-self-development goals in the explainer videos.
- Leverage technology advancements by using AI tools for efficient production, such as automated editing, voice synthesis, or intelligent scene suggestions, in your science and technology-focused content.
