Ideas for posting on social media in commemoration of International Women's Day in the year 2025
International Women's Day (IWD) is fast approaching, and businesses are gearing up for another celebration of women's achievements and contributions. This year, the focus is on empowerment, inclusivity, storytelling, and engagement through community participation. Here are some strategies businesses can use to make the most of IWD 2025.
Highlight Women's Stories
One effective way to engage with IWD 2025 is by sharing the stories of women who inspire empowerment, leadership, or innovation. Use storytelling to connect emotionally with your audience and showcase the achievements of women within your organization, customers, or community.
User-Generated Content (UGC)
Encourage followers to share their own stories or nominate women who inspire them using branded or official hashtags such as #InternationalWomensDay, #IWD2025, #EachForEqual, or #WomenSupportingWomen. This not only provides a platform for women to share their experiences but also helps to build a sense of community around IWD.
Inclusive Campaigns Around Equality Themes
Reflect the 2025 IWD theme (often announced by official sources close to the event but commonly focusing on gender equality, leadership, or allyship). Create posts, videos, or reels that focus on calls to action like #EachForEqual or #EmpowerHer. This shows your commitment to gender equality and encourages others to join the movement.
Platform-Specific Engagement
Different social media platforms offer unique opportunities for engagement. On TikTok and Instagram Reels, post short-form videos celebrating women, using trending audio or visual storytelling formats. Twitter/X can be used for real-time conversations, polls, and amplifying voices with live interactions and hashtag campaigns.
Visual and Interactive Content
Use branded graphics, inspirational quotes, and carousel posts that mix facts about women’s achievements and business efforts toward gender equality. Host live panels, Q&A sessions with women leaders, or collaborate with feminist influencers and activists to discuss gender-related topics.
Support and Collaboration Posts
Showcase partnerships with women-owned businesses, promote product collections supporting women’s causes, or spotlight community initiatives supporting gender equity. This not only supports women-owned businesses but also shows your commitment to gender equality.
Hashtag Use
Employ all relevant hashtags actively for amplification, such as #InternationalWomensDay, #IWD2025, #WomenEmpowerment, #WomenSupportingWomen, and #EmpowerHer. This aligns with trending community conversations and can enhance discoverability.
Sustainability and Social Impact Tie-ins
Combine International Women’s Day with other values-driven narratives such as women’s roles in sustainability, social justice, or community development for deeper storytelling angles. This shows your commitment to a wider range of issues and positions your brand as a thought leader in gender equality.
Together, these strategies create a multi-channel, multi-format campaign that highlights empowerment, celebrates diversity, and engages your audience in authentic ways around International Women’s Day 2025.
- By sharing inspiring stories of women who embody leadership, innovation, or empowerment, businesses can connect emotionally with their audience, showcasing the achievements of women within their organization, customers, or community for International Women's Day 2025.
- To build a sense of community on social media, businesses can encourage their followers to share their own stories or nominate inspiring women using branded or official hashtags, such as #InternationalWomensDay, #IWD2025, #EachForEqual, or #WomenSupportingWomen.
- In alignment with the 2025 IWD theme, businesses can create posts, videos, or reels that focus on calls to action like #EachForEqual or #EmpowerHer, demonstrating their commitment to gender equality and encouraging others to join the movement.
- Leveraging the unique opportunities offered by different social media platforms, businesses can post short-form videos celebrating women on TikTok and Instagram Reels, engage in real-time conversations and amplify voices on Twitter, and share branded graphics, inspirational quotes, and carousel posts on all platforms.
