Marketing boost for universities as Noodle acquires MindMax to amplify promotional strategies
In a significant move to enhance its services, Noodle Partners, a leading next-generation Online Program Manager (OPM), has announced the acquisition of MindMax, a marketing and enrollment agency with 16 years of experience serving dozens of schools.
John Katzman, CEO of Noodle, expressed his excitement about the partnership, stating that the offerings of both companies are closely aligned but loosely coupled, providing partners with more flexibility, transparency, and control. Dr. Melik Peter Khoury, President of Unity Environmental University, also spoke positively about the partnership, highlighting its focus on substance over scale and outcomes over optics.
MindMax founder and CEO Lee Maxey will join Noodle as Chief Strategy Officer. This strategic addition is expected to bring another layer of aligned support to Noodle's existing offerings, which include best-in-class learning design, student support, placement, and technology services.
The acquisition strengthens Noodle's ability to deliver integrated solutions across the student journey. With MindMax on board, Noodle now offers comprehensive marketing and enrollment solutions, aiming to help institutions find and support the right students more effectively.
Noodle Partners, which already has 80+ university partners across the U.S., is well-known for its intention to steer clear of traditional OPMs that rely on outdated assumptions. The company started as a next-generation OPM but has since expanded its offerings to include enrollment and learning technology and services.
This expanded suite of services aims to provide universities with flexible, integrated solutions that cover the entire student journey, from discovery to graduation. The partnership between Noodle and MindMax is a testament to this commitment, with both companies sharing a vision for a more effective and student-centric approach to education.
MindMax has proven its ability to connect Noodle with the right graduate students without compromising its model. This partnership is expected to further strengthen Noodle's position in the education sector, providing universities with the tools they need to thrive in the digital age.
[1] Information sourced from Noodle Partners press release [2] Information sourced from MindMax press release
- The acquisiton of MindMax by Noodle Partners will enable both companies to expand their services in education-and-self-development, providing comprehensive marketing and enrollment solutions to universities with a focus on finance (business) and learning design for a more student-centric approach.
- With MindMax's expertise in enrolling the right students and Noodle's offerings in learning technology and services, they aim to help universities navigate the digital age effectively, thus contributing to the ongoing development and growth of their finance (business) and education sectors.
