Role Overseeing Content Strategy and Brand Development
TripleTen, an international company specialising in digital re-skilling products for learning new professions in tech, is seeking a dynamic and experienced Head of Content Marketing. This remote-first, full-time position offers the unique opportunity to lead the strategy and scale organic marketing efforts, making a meaningful impact by helping thousands of people change their careers through education.
Key Responsibilities
As the Head of Content Marketing, you will be primarily responsible for leading the strategy and performance of TripleTen's social media presence across platforms such as Instagram, YouTube, LinkedIn, TikTok, and Facebook. Key responsibilities include:
- Developing and executing a comprehensive content marketing strategy aligned with the company’s goals to fuel user growth and product adoption.
- Managing and optimizing content production pipelines, such as coordinating the creation of high-quality short-form videos daily to maintain consistent engagement.
- Driving social media growth with a focus on multiple channels, ensuring brand message consistency and audience engagement.
- Collaborating with other marketing functions to integrate content marketing efforts with wider campaigns, including influencer partnerships, PR, and paid media where relevant.
- Using performance data to monitor and improve content impact, adapting strategies to emerging social media trends and audience behavior.
Required Skills and Experience
The ideal candidate should have 5+ years of experience in organic marketing, including strategy, content, and analytics. A strong operations mindset is necessary to manage multiple channels and track performance effectively. Background in journalism and experience working in media/editorial teams is a plus.
TripleTen’s content marketing leader must also be skilled in storytelling that resonates with industry decision-makers and career changers interested in digital and AI reskilling, given the company's educational focus.
The Rewards
The Head of Content Marketing will focus on results, not just likes, but real leads, conversions, and business growth. TripleTen has graduated students who have landed jobs at top tech companies like Tesla, Spotify, PlayStation, Google, and Microsoft. Over 5,000 students have chosen TripleTen, with hundreds more joining each month.
The successful candidate will have the opportunity to own the full content cycle, from research and ideation to production, launch, and performance analysis. TripleTen offers a modern digital workspace including Miro, Notion, and Google Meet. The team is smart and global, collaborating with passionate professionals across the US, Mexico, Brazil, and beyond.
Fluent English is required for the position.
Join TripleTen and help shape the future of digital education while making a tangible difference in people's lives. Apply today!
- The Head of Content Marketing at TripleTen, focusing on results rather than just social media engagement, will create a strategy to drive leads, conversions, and business growth, aligning with the company’s goals to fuel user growth and product adoption.
- With experience in organic marketing, content production, and analytics, the ideal candidate will develop and execute a comprehensive content marketing strategy in various home-and-garden, finance, lifestyle, business, careers, and education-and-self-development sectors, given TripleTen's range of digital re-skilling products.
- Apart from leading the company's social media presence across multiple platforms, the content marketing leader will collaborate with other marketing functions to integrate content marketing efforts with wider campaigns, aiming to positively impact people's careers and lives through TripleTen's education.
