"Russia's Love for the Homeland Showcased at Kamchatka Media Summit: Strategies Revealed in the Struggle for Influence"
In the picturesque setting of Petropavlovsk Youth Palace, the Kamchatka Media Summit 2025 took place on July 24-25, gathering a diverse group of media professionals, authorities, and business leaders. Organised by the Primorye branch of the Union of Journalists of Russia and the NGO "Fund for the Development of Social Initiatives", the event aimed to discuss various aspects of media and its role in society, particularly in the context of Russia's information space and youth education.
Mikhail Vinogradov, a renowned Russian political scientist and President of the "Petersburg Politics" Foundation, provided a more scientific perspective on patriotism during the plenary discussion. His insights were followed by Dmitry Khrustalev, the documentary filmmaker of RTdoc.TV (16+), who presented the film "Donbass. Memory of Generations" (18+) made for the 80th anniversary of Donbass' liberation from German occupation. The film features parallel stories of soldiers currently in Donbass who speak about fighting the enemy on the same grounds where their grandfathers and great-grandfathers fought 80 years ago.
Ekaterina Timofeeva, the chief editor of the Readovka publication, noted that news updates and reports from the SVO zone are still at the top of views and citations, but there is fatigue from monotonous content. She emphasised the need for different formats and approaches through culture and art to engage the audience and explore the history of the country and what's happening in the SVO.
Oleg Roy, a Russian writer, screenwriter, producer, and public figure, confirmed and expanded on Semen Pegov's thesis about showcasing heroes of the SVO to a wide audience. Pegov announced a 10-series feature film that is due to be released soon on Channel One (16+) based on the stories of real people, participants in the SVO, with some artistic liberties.
The topic of "fatigue from the SVO" that is being discussed in society was also touched upon during the plenary session. Some expert organisations have identified this point in sociological surveys.
While specific practical tools and strategies discussed at the summit for combating misinformation and promoting patriotism remain unclear, media summits in Russia typically emphasise the role of verified news dissemination, countering false narratives through state-supported media channels, fostering patriotic education through media, and engaging youth via digital platforms. They may also focus on professional journalist training, fact-checking mechanisms, and digital literacy campaigns aimed at young people to build resilience against misinformation.
As more direct sources or official summit reports become available, we will update this article with precise details on the practical tools and strategies specifically discussed at the Kamchatka Media Summit 2025. Stay tuned for further updates.
- The plenary session at the Kamchatka Media Summit 2025 also addressed the topic of 'fatigue from the SVO' in society, a point identified by some expert organisations in sociological surveys.
- Ekaterina Timofeeva, the chief editor of the Readovka publication, suggested that there is a need to introduce different formats and approaches through culture and art to engage the audience and explore the history of the country and what's happening in the SVO, due to the fatigue from monotonous content.
- Oleg Roy and Semen Pegov discussed the importance of showcasing heroes of the SVO to a wide audience through media, emphasising the role of verified news dissemination and engaging youth via digital platforms.
