SEBI Survey: India's Retail Investment Participation Stagnant at 9.5%
The SEBI Investor Survey 2025, conducted by Kantar across 1,400 cities and villages, sheds light on India's retail investment landscape. The survey, involving over 90,000 households, reveals that while awareness is high, active participation remains low, with only 9.5% of households investing in the stock market today.
Delhi leads with the highest retail investment participation rate at 20.7%, followed by Gujarat at 15.4%. Nationally, urban participation stands at 15%, with rural participation at 6%.
Perceived complexity, lack of trust, and barriers to entry are significant hurdles. A majority, 80%, prioritise capital preservation over returns. Among non-investors, only 22% plan to join the stock market soon, indicating potential growth with simplified processes and trust-building measures.
Regional language content is in demand for investor education, catering to diverse demographics. Despite 63% of households being aware of at least one securities market product, only 36% of investors claim moderate to high market knowledge.
The SEBI Investor Survey 2025 highlights the need for accessible, trust-building measures to boost retail investment participation in the stock market. With only 9.5% of households actively investing, there's significant room for growth, particularly in rural areas. Prioritising regional language content can help democratise investment education and empower more Indians to participate in the stock market.
