Livin' it Up with Live Shopping at Walmart
Walmart collaborates with Patrick Mahomes and Barbie on shopping carts that can be purchased
Craving some party essentials, electronics, and more, handpicked by your favorite celebs? Walmart's got you covered! The retail giant has teamed up with NFL star Patrick Mahomes, pop sensation Becky G, and Barbie to roll out shoppable carts. Welcome to the world of personalized shopping, where stars share their fave picks!
What's in their carts, you ask? Here's a sneak peek: a Bose portable speaker, an Igloo Cooler, a Better Homes & Gardens throw blanket, a wood-burning fire pit, and more!
But that's not all! Walmart's throwing a digital shopping bash to showcase Becky G's must-haves. The live shopping extravaganza will go live on Walmart's website, Facebook page, and Becky G's own Facebook page on July 25th. Get ready to shop 'til you drop!
So, why the star-studded approach? Walmart aims to offer online shoppers another avenue for product discovery, this time through recommendations from their idols. The kick-off with Becky G marks Walmart's directed efforts to make livestream shopping a staple in its digital shopping experience.
Remember the buzz around Walmart's live shopping adventures back in 2022? The retail titan expanded its partnership with Talkshoplive to host eight live shopping experiences featuring stars like Rachael Ray and Drew Barrymore. And if you remember further back, the retailer even dabbled in live shopping on Twitter and TikTok!
Now, you might be wondering why the hullabaloo about live shopping? Well, it's projected to be a gold mine! According to Coresight Research, the livestream e-commerce market could skyrocket to a whopping $31.7 billion by the end of the year! However, Facebook announced plans to shut down live shopping last August, due to changing consumer habits, but live shopping remains on Instagram.
Walmart's got more up its sleeve than just live shopping, though. It's been revamping its website to create a seamless online shopping experience for its customers. Last year, the retailer rolled out augmented reality (AR) shopping features and green tags to highlight discounted items. In April, it gave its website and mobile app a facelift to make navigation a breeze!
With the live shopping trends flowing, Walmart's gonna keep turning up the heat! Expect more collaborations with platforms and influencers, as well as technological advancements like AR and VR to level up your shopping experience. It's all about providing customers with an engaging and interactive virtual shopping space, where you can shop like a star!
- In the realm of artificial intelligence (AI), Walmart is leveraging it to personalize shopping experiences, as seen with their shoppable carts featuring picks from celebrities.
- The live shopping extravaganza hosted by Walmart and Becky G covers a wide range of categories, including fashion-and-beauty, food-and-drink, and general-news items.
- As Walmart explores technology in education-and-self-development, it has introduced augmented reality (AR) shopping features and green tags to highlight discounted items, aiming for a seamless online shopping experience.
- Entertainment continues to play a significant role in Walmart's live shopping strategies, having collaborated with stars like Rachael Ray and Drew Barrymore in the past, and anticipating future partnerships with various influencers.
- Sports enthusiasts will also find attractions in Walmart's live shopping events, as NFL star Patrick Mahomes is one of the celebrities collaborating with the retailer for this unique shopping experience.
